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What is SEO?

What Is SEO? If you have done a search for websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

Search engines sort these search results not randomly but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine these two factors. This is what lies behind SEO.

Before reading this article further, for those of you who haven’t read the first post, please enter to read my post about “Understanding the Backlink Function and How to Make it

What is SEO?

SEO or Search Engine Optimization is the effort to optimize a website for search engines in order to get better rankings in search results.

Search engines use certain algorithms to sort websites based on ranking.

By practicing SEO, it means that we adjust our website to be friendly with the algorithm.

Why is SEO important for websites?

Since the existence of search engines like Google, almost everyone searches for information online via search engines.

From the data published by Google, websites that are ranked first to third get a cumulative total click of more than 50%.

The first rank alone gets more than 20%.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

Moreover, visitors to search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the largest conversion rate.

SEO is part of inbound marketing which is a modern marketing technique in the digital era.

Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO

Google (and other search engines) is a product. They want other people to be satisfied using their services.

Users want the best websites relevant to the search to appear on the first page. That’s why search engines always want to return the best results for every keyword that users enter.

So the essence of SEO is to make your website the best for the keywords you want.

Okay..become the best. But in what way?

1. The content presented
2. Structure and navigation
3. User satisfaction (User Experience / UX)
4. Popularity

In this series of SEO guides, we will learn how you can be the best of your competition.

Can my website be successful without SEO?


By paying attention to the basic concepts of SEO above, you really don’t need to bother thinking about SEO. It is not uncommon for people to have popular websites without understanding SEO.

This is because search engines are now good at assuming page structure and website quality.

SEO is currently in practice more dominant as a marketing effort than technical.


It is possible that your website will still need a little more effort from you to be successful. In addition, by knowing SEO techniques you understand how to make a successful website.

Can I do SEO myself?

There are many people or companies that offer SEO services, but actually, you can do SEO yourself without using services.

With the various SEO guides available for free on the internet (including this guide), you can self-teach and apply them yourself.

You can save millions of dollars by doing the optimization yourself.

For an informational website with a simple structure, you probably don’t need to use SEO services and just rely on this guide.

But if your website has a complex structure, for example, an online store or web app, there is a possibility that you need SEO services to simplify the structure to be search engine friendly.

What do I need to learn?

There are several main components in SEO, these components will determine how good your website is in SEO. This component also determines the ranking order in search engine search results.

In short, this is what you need to learn to master SEO.

1. Optimizing website pages
2. Keyword research
3. Analyze the competition
4. Creating optimized content
5. Build popularity, links, and reputation
6. Perform an audit of SEO performance

In discussing SEO, we will have many pages and all of them will be divided into 7 separate pages or posts.

After this, I will cover the First Chapter. This technique is very useful for those of you who want to pursue this technique yourself without having to pay a lot of money.